New Jefferson football coach Brian Webb shook hands and met a lot of people Thursday night, but this wasn't a typical "meet and greet" the new coach where everybody tells jokes and slaps each other on the back.

Webb, 32, was all business as he conducted a 60-minute Power Point presentation for Jefferson players, parents, coaches and fans who gathered in the school cafeteria to meet the man they hope will lead the J-Hawks to success.

He outlined his "Vision, Purpose & Mission" for rebuilding the Jefferson football program, which will enter the 2012 campaign with a 22-game losing streak. He said his program will be based on the core values of hard work, discipline and toughness.

Webb flashed a picture on the big screen of a young boy with prosthetic metal legs who was running and smiling despite his disability. The caption to the picture said "Your Excuse is Invalid."

He showed an emotional video clip titled "A Father's Love For His Son," which detailed the devotion of Dick Hoyt for his severely handicapped son, Rick, and what they went through together as athletes to enrich Rick's life.

He also showed an emotional video about former Aplington-Parkersburg football coach Ed Thomas, who was murdered by one of Thomas' former players. The video chronicled Thomas' life, but also highlighted his family's ability to forgive the family of the young man who pulled the trigger.

Webb said he has great admiration for Coach Thomas and plans to model the Jefferson football program under the same "Faith, Family, Football" motto that Thomas used at Aplington-Parkersburg.

Jefferson football players sat at the front of the room and listened attentively as Webb outlined his plans for the program. He did not offer any shortcuts, just a heavy dose of hard work in the classroom, on the football field and in the weight room.

"He seems like a good guy. It seems like he knows what he's talking about," said Layne Sullivan, who was one of Jefferson's quarterbacks last season as a sophomore. "I think everyone is pretty excited. Nobody really knows too much so far, but it's a new start and we're really excited about that."

Webb compiled an 18-4 record during his two years as the head coach at Carroll Kuemper High School. When he finished his presentation Thursday night, all of the players shook his hand and introduced themselves.

Webb encouraged the players to recruit their friends and classmates to join the program. Sullivan said that's already begun.

Webb stressed the "relentless pursuit of excellence" as students, athletes and young men. He said he'll teach the life skills of integrity, honesty, fair play, confidence, self esteem and a feeling of importance.

He said he wants to create physically and mentally tough players who understand adversity and how to overcome it. He said he also believes in being thoroughly prepared for a game and used an example from his own coaching career as a case in point.

Webb said he was coaching a seventh grade football game when the opponent surprised him by successfully executing an onside kick. "That was my fault," he said. "I vowed I would never get out-coached again."

He said he wants his teams to be more fundamentally sound than each opponent and also wants them to execute better than the opponent. He said he'll stress unselfish behavior, enthusiasm, good conduct, effort, sportsmanship and leadership.

Webb said his philosophy on offense will be to control the game clock, limit turnovers and feature great blocking. "From the kickers to the water boys, everyone will learn how to block," he maintained.

He said his philosophy on defense will be based on pursuit, forcing turnovers, limiting big plays, controlling short-yardage situations, effort, tenacity and playing fast.

He noted that many games are won and lost with special teams and said he plans to develop great specialists, limit big returns and teach his special teams to play with aggression.

Webb, an accomplished weightlifter, said he'll emphasize strength and conditioning in order to decrease the risk of injury and increase athletic potential, self-confidence and mental toughness. All players will be expected to attend at least 85 percent of the team's weight training sessions this summer.

"I push. I push hard," he told his players. "You're going to go home some days and say, 'Man, that was tough.'"

One of his mottos will be "Young People First, Winning Second" as he seeks to teach his players the lessons they'll need to lead a successful life. "It's easy when things get difficult to walk away," he said.

More than 100 people attended Thursday night's session and they gave Webb an ovation when his presentation was finished. "We're going to get this thing going," he vowed.

Webb will meet with potential members of his coaching staff Friday afternoon at Jefferson.